News

Creating your Christmas wishlist with Velarof

Creating your Christmas wishlist with Velarof

The festive season is officially upon us. So, what better opportunity is there to treat yourself and your loved ones too? Here at Velarof, we bel...

Counting down to the 2022 World Cup with Velarof

With the 2022 World Cup fast approaching, we’ve officially got football fever. When the tournament commences on 20th November, we’ll be cheering ...

Opening your mind to new experiences with Velarof

Here at Velarof, we’re all about embracing new experiences. We believe in pushing ourselves outside of our comfort zones and trying our hand at new...

Gearing up for Sports Day with a pair of Velarof

As the seasons change, we like to look ahead and prepare ourselves for the coming transitions. The second Monday of October is a day that’s etche...

Playing with print and colour: A brief history of Irekobishi

Here at Velarof, we combine vibrant colours with unique patterns to create eclectic underwear that nods to Japan’s rich culture and ancient history...

An introduction to the world of men’s underwear by Velarof

It’s official: no garment gets as intimate as underwear. The style you select says a lot about your lifestyle and personality. And the pair you wea...

Spotted! Velarof features on D-sun’s YouTube channel

Exciting times! Velarof was recently featured on D-sun’s YouTube channel when the beauty and fitness YouTuber visited Hankyu Men’s Tokyo. In the v...

Revitalising our health and wellbeing with watermelon

On a hot summer’s day, there’s nothing more refreshing than a slice of sweet and juicy watermelon. Hydrating and delicious, it’s our new favourite ...

News just in! Velarof to make its debut at Hankyu’s flagship store in Osaka

Breaking news! Velarof is launching another pop-up shop – this time at Hankyu’s flagship store in Osaka from Wednesday 17th August. Our brand amba...

Summer in Japan: The 3 best firework festivals that are not to be missed

Feeling festive this season? You’re not the only one. With its warm weather and many festivals, summer is one of the best times to visit Japan. Fro...